So you can't make it to the big [insert your industry] tradeshow this week... Well, thanks to modern technology, you can visit any show from afar. This article will show you some of the ways to keep up with tradeshow happenings and news from your office. We'll use the ISC West Exhibition & Conference as an example, but this could be done for nearly any event.
Twitter for ISC West
I'd be rich if I had a nickel for every time I've heard, "What's all the fuss about 'twitter'? I don't get it." I'll I can say is, "Learn it!"
In a future post here, I'll give you the no-fluff 411 on just what you need to do to quickly learn Twitter. And if you can't wait, you can go to twitter.com and enter this search string: #ISCW11 OR #ISCWEST OR "ISC West"
Here's a selection of tweets during Day 1 of the ISC West exhibition showing the varying types of information offered up by on-site tweeters.
Some tweets are of the research or educational nature:
Many tweets are reflections of what other people found of interest:
Some tweets are undisguised promotions. Hey, these suppliers paid a lot to exhibit at the show, so I applaud them for investing a little extra effort to try to get people to their booth.
Here's someone using Twitter to set up appointments (the "DM" instructs readers to "direct message" the author with a meeting request). I'll check with him later to see if he got any takers.
And of course, for those inclined, the twitter stream can keep you up to date on who's attending what parties and events.
Twitter even enables one to reach out to the security community for a helping hand. (I bet he found someone to lend him a charger!)
Beyond the Tweet
Other ways to keep up on the ISC West show and the industry from afar:
· Peruse the blogs and other show-specific coverage. Bookmark your favorite media companies (often, magazine websites are good), consultants, analysts and vendors. Two examples:
· Video feeds: Tune into live and recorded video feeds from ISC West:
· Virtual Tradeshows: Gaining in popularity, these web-based events bring suppliers and end-users together online for product demos and education. I'm sure they'll be one scheduled soon. Previous events might be archived for review. Here's one put on by Security/SDM magazines: http://www.isecuritytradeshow.com/
So, please join us at the show...even if it's virtually!
Best regards,
Scott Howell
All Tech Marketing
e-mail: scotthowell949@gmail.com
twitter: @ScottHowell
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